I had the pleasure of working with the American Psychiatric Association (APA) to create the brand identity for a recent marketing campaign, "In the Loop" tailored specifically for Early-Career Psychiatrists (ECPs).

Using APA's current brand identity system, I was able to adapt the brand to appeal to a younger audience while remaining cohesive, familiar, and approachable.

In addition to developing the brand identity system this project also required me to art direct a photoshoot remotely across multiple timezones to capture stunning black-and-white portraits of ECPs. I also created photography guidelines specifically for this campaign for APA to use for future photoshoots.