Forest Friends is an outdoor, nature-based preschool that emphasizes hands-on learning using the natural world as the classroom. The goal of this project was to create a brand identity that set the school apart from traditional nature-based programs, which utilize earth tones and typical forest imagery. 

By selecting vibrant, youthful, and upbeat colors, collage-like illustrations with rough edges, and an approachable font I created a bold brand that attracts families with future nature enthusiasts and earth advocates.